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Downtown Macon


Macon's Famous Cherry Blossom Festival

It’s Springtime in Middle Georgia - The time has changed giving us that extra hour of sunlight we are all craving. The birds are happily singing their song as we slowly begin to see the joy of new life blossoming in nature.

Macon, GA

Macon, GA

Each March, our familiar streets flourish with the 350,000+ Yoshino Cherry Trees that are planted here. These stunning trees can trace their Middle Georgia roots all the way back to 1949 when William A. Fickling Sr. discovered a unique and unrecognized blossom – later to be discovered as the Yoshino Cherry Tree. The Fickling family continued to develop their love for this new tree and decided to distribute them throughout the city of Macon. 

When we begin seeing these pink blooms all over town, this is a sure indicator that the Spring season has arrived. In Middle Georgia, with Spring also comes the fun! In 1982, Carolyn Crayton established the Cherry Blossom Festival to celebrate the beauty of these trees and to honor the Fickling family for all that they had done for the city. The Cherry Blossom Festival is a beloved tradition that is perfect for all ages. This festival is a great time for Macon natives to come together as a community. We also get to share our community and fellowship with travelers from all over the world that are drawn here for the festivities. There is surely something to be enjoyed by all. 

This year the Cherry Blossom Festival will extend for two entire weeks starting March 22ndand ending March 31st. The festival has several events to choose from ranging from the Pink Pancake Breakfast, the Bed Race, concerts, food trucks, parades, and so much more. Our town will certainly be buzzing with activity in celebration of this Macon tradition. For full event details please see below.

Dates: March 22 - 31

Times: 11 a.m. & 2 p.m. daily

Price: $16.50 (Adults) $12.50 (Students) $8.50 (5 & under)

Event Schedule

Write up provided by: Alex Putnam




Luxury Condos Planned - 423 Mulberry

PROJECT ON HOLD - updated December 2018

MACON, GEORGIA — Sierra Development Group and SPP Commercial Group announces plans for luxury condos on Mulberry Street in downtown Macon. The condos will be located at 423 Mulberry St. at the corner of Mulberry and Broadway. The plans call for 6 story, multi-purpose building, that will accommodate 10 condos and a bank on the ground floor.

This now vacant lot will have gated, covered parking onsite for the residents, as well as a rooftop terrace that will be exclusive to resident use. There are two different floor plans, both with 2 bedrooms, 2.5 baths. Balconies overlooking downtown are included in both of the floor plans, with the largest balconies on the 6th floor. Exclusive elevator access from the lobby is directly connected to the covered parking. Private, temperature controlled, storage units will be located on the ground floor for resident use. The condos will include spacious floor plans with top of the line finishes. Potentially, the buyer will have the option of playing a role in the selection process of certain finishes, colors and flooring.

Each condo will be available for purchase, not lease.

Sierra Development Group has a long history of partnering with groups throughout Macon to cultivate and nurture the growth of Macon, specifically downtown and Mercer’s campus. Through these partnerships, one of which includes Mercer University, Sierra and SPP, have been able to play a large part in changing the landscape, culture, and perception of Macon life. This newest endeavor is unlike any other project in the history of downtown Macon. All of their current lofts are for lease only but this new, high-end, development will provide the first ever new-construction condos that will be available for purchase. Residents of Macon and those looking to relocate to the Macon area, have expressed a desire to be able to purchase a loft rather than lease. This project fulfills that request and is another move towards making downtown a walkable city with various living, dining and entertainment options.

Sierra Development Group and SPP Commercial Group are locally owned and operated companies with a focus on excellence and growth. Sierra Development Group is located on the historic corner of Cherry St. and MLK Jr. Blvd. in downtown and is responsible for handling the management of the properties. Sierra and SPP’s portfolio currently includes, Lofts at 401 Cherry, Lofts at Bass I and II, Lofts at Capricorn, Lofts at Navicent and Lofts at Zebulon.

For more information, please email Anna Daniels at



Macon Bacon: The Newest Sizzle in Middle Georgia

The Macon Bacon is a semi – pro baseball team in the Coastal Plains League. This is the first season for the Macon Bacon and so far they are off to a hot start! Their home opener was Friday June 1; with a home game following Saturday night as well. The team is gathering a lot of interest in the community, but there is a lot that people still don’t know! 

What makes the Macon Bacon different than other baseball teams is that most of the players just finished up their season playing college baseball. These players play on semi – pro teams (like the Macon Bacon) in the summer to keep their skills sharp and for recognition by professional scouts. Another difference is that these games are very family oriented. There are games for kids and fans on the field between innings, as well as some kind of theme for the night at almost every home game. This past Saturday (June 9) they honored our first responders and had fireworks following the game.  

Luther Williams Field is the home of the Macon Bacon. Many Maconites are glad to see the field coming back to life and reclaiming the glory it once knew so well. There have been many updates to the field to prepare for the opening season including additional concession stands, outdoor cabana suites, a group picnic area, a kids play zone, and a beer garden. There is certainly something for everyone!  

The Macon Bacon is sure to become a staple of summertime in Macon. The field is located on the edge of downtown, so make a night of it! Enjoy everything that downtown has to offer; which now includes the baseball team! For more information on the Macon Bacon such as tickets or a home game schedule, visit!  

Write up provided by Blog Contributor: Laura Beth Shealy.

Photos provided by:





The Growth and Blooming of Downtown Macon

View from Lofts at Capricorn

View from Lofts at Capricorn

Spring has finally sprung in Macon, GA! The cherry blossoms are in full bloom and there is a nice warm breeze in the air. I don’t know if it is just me, but something about this time of year makes me want to be outside and enjoy this weather as much as possible. While taking a stroll downtown, I began to think about how the flowers weren't the only thing growing in Macon this year. The downtown area is certainly changing! Many new attractions have started to pop up and there are many more to come; including restaurants, hotels, retail space, office space, apartments, and more parking.  

One of the restaurants that is set to open later this year is Your Pie, a brick oven pizza restaurant that allows customers to create and customize their own personal pizza. It will be located on Poplar Street beside Taste and See Coffee Shop. According to the Newtown Macon website, several other eateries will be coming to Poplar Street as well including Decadent Desert Bar and Famous Mike's. To help with the influx of people these tasty attractions are sure to bring, more parking is also being added throughout the downtown area. 

If anyone has ventured down Poplar Street lately, it is easy to see the construction that is going on in the median. This area is being turned into an attraction itself. The City of Macon is transforming the Poplar Street Commons into an area that will contain new concrete, trees, and landscaping. Not only will it be beneficial for downtown events and festivals in the future, but all the new green space is also sure to be easy on the eyes.  

There are also many new apartments and lofts coming to the downtown area. The Lofts at Capricorn just opened up on MLK Jr Blvd. It is built at the site of Capricorn Records. When walking through the doors, the old town music feel is immediately mixed with a modern touch. The walls are covered with records of the artists that once made music in that very location. It'll make someone want to pull a guitar right off the wall and begin strumming a tune! All of this along with beautiful state of the art lofts makes this one of the hottest new places to see and live in the downtown area.  

It is interesting to take a walk through the streets of downtown Macon and make a mental note of what is seen now, while also thinking back on how the area has already changed. It is a privilege and a pleasure to watch this town grow. And just like this spring season, Macon, GA is really starting to bloom! 

Citations Link: 

Write up provided by Blog Contributor: Laura Beth Shealy

Additional photos provided by: Anna Daniels





Rusty Wynn and Shonda Ray

Rusty Wynn and Shonda Ray


Yesterday, March 29th, was our quarterly employee luncheon. The Lofts family came together to eat and catch up on work and life. The weather so graciously cooperated so we were able to lounge by the gorgeous infinity pool at the Lofts at Capricorn. One of our favorite local eateries, Growler USA, provided a fantastic lunch for our employees to enjoy. Be sure to check them out! They are located at 1530 Mercer University Dr, across from Five Star Stadium.

This quarter, we recognized one of the BEST of the best. Shonda Ray has been with the Live at Lofts family since Summer 2016. She has set herself apart by displaying her many strengths and job role flexibility. Shonda comes to work each day with her beautiful smile across her face! She works with great attention to detail to make the Lofts properties sparkle. In her role at a housekeeper she works tirelessly to maintain the image that the Lofts brand has come to be known for. Customer service is a key priority for her and she strives to meet all of her residents’ needs. Shonda can also be found in the leasing office from time to time. When staff is short, she fills in as an administrative assistant with ease and grace. Our hats off to you, Shonda! Keep up the good work!

Thank you to all our staff! No matter the task, the role, or the title, we are all crucial to the success of this amazing company. 




Anna Daniels

Anna Daniels


Director of Marketing for SIERRA DEVELOPMENT

Born: Macon, Georgia

Raised: Greenville, South Carolina and Macon, Georgia

What do you handle each day?

“It’s a little bit of everything! Since starting with the company over a year ago I have focused on marketing, branding, graphic design, administrative work, property support, employee support, events, communications and pretty much anything else I can help with. Bring it!”

What’s your favorite lunch spot?

“If the weather permits, I grab a Reuben at Sid’s and either eat at Washington Park or Rose Hill. I prefer whichever offers the most solitude. I do enjoy our office lunches. It’s always good to walk down the street to either Barefoot or The Rookery and grab a bite with some of the greatest people to work with.”  

What is your favorite thing about working downtown?

“I love seeing the old being made new again. I pass buildings every day that are taking on a new shape and function. Downtown’s growth is palpable and on a course towards the success we Maconites have always desired. With unique restaurants and pubs, beautiful lofts, a strong artistic and musical culture and the progression of co-working spaces, downtown Macon is getting the attention she deserves. I’m all about reinventing myself and my surroundings. Macon is following the same path.”



Beyond the Desk: Meet Nikki Rogers

Nikki Rogers

Nikki Rogers




Born: Clayton County

Currently Living: Henry County

Favorite place to go for lunch:

“The Rookery…yummy!!”

What do you love about The Lofts at College Hill?

“I absolutely love everything about the Lofts. I feel that College Hill has so many unique things to offer both Mercer Students as well as young professionals. The amenities we offer are untouchable.  The gym and yoga room alone are awesome! You add that with the coffee bar, billiards room, patio with fire pit and the amazing rooftop terrace and prospects are ready to lease before even viewing the loft itself.  Sierra Development spared no expense with the amount of upgrades that were put into each Loft. And the simplicity of having one bill, the all-inclusive lifestyle is perfect for busy students and young professionals.”

What do you do when you’re away from College Hill?

“My greatest passion in life is raising my three wild and crazy boys!!  They keep me on my toes and young!! If I had to say where my happy place is … it would be at whatever baseball park they are playing at!!  Next to my boys, the thing I am proudest of is my non-profit, Caring for a Cause. I started it back in 2010, we help local families and mostly those with sick children.  We do fundraisers to help with expenses and to raise awareness for the different diseases. Not only does it feel AMAZING to help others but it allows my boys to see why we are here; to help and love people.”



New Development Announcement: Lofts at Capricorn

Live at Lofts is excited to announce our brand new development project in Downtown Macon! Lofts at Capricorn, located adjacent to the old Capricorn Records recording studio on Martin Luther King Boulevard, will be home to our newest loft development project.

Lofts at Capricorn will consist of 137 one -and two-bedroom apartments with 10 different floor plans, a club house with a cyber cafe, a fitness center and a gated parking lot with 200 spaces. Some units will have direct access to a private garage and top floor units will have balconies.

Read more about this exiting project here:

Lofts at Capricorn